服装营销专业人才培养目标及路径探析  

Under the applied talents training thinking about the clothing marketing professional development

作　　者：杨水华[1] 

机构地区：[1]江西服装学院服装商贸分院

出　　处：《江西服装学院学报》2016年第1期66-70,共5页Jiangxi Institute Of Fashion Technology

摘　　要：分析了当前高校服装专业教育存在的问题,给出了制定应用型服装人才培养方案的原则,总结出市场营销（服装营销方向）应以培养适应社会进步和服装行业发展需要的应用型高素质人才为目标,以社会需求为导向,在充分考虑服装行业因素、合理设置专业方向完善课程体系、加强实践教学、优化培养模式的基础上不断完善人才培养方案.Analyses the current existed problems in the clothing professional education of college ,giving the applied clothing talent training plan formulation principle,sums up the marketing major’s talentshould satisfy the needs of the market. On the basis of fully considering the social demand ,clothing industry factors will help strengthen practical teaching and optimizing training mode and perfect the talenttraining scheme.

关 键 词：市场营销专业 服装营销方向 应用技术型人才 培养方案 

分 类 号：TS941-4[轻工技术与工程—服装设计与工程]