大数据时代的广电网络客户关系管理  

Radio and Television Network Customer Relationship Management in Big Data Era

作　　者：陈刚[1] 

机构地区：[1]甘肃省广播电视网络股份有限公司数据运营中心,甘肃兰州730000

出　　处：《无线互联科技》2016年第7期122-123,共2页Wireless Internet Technology

摘　　要：随着互联网络技术的不断发展及其用户群体数量的持续累计,我国迎来了基于海量数据收集、处理与分析的"大数据"时代。大数据时代的到来催生了越来越多的"互联网+"现象,并对各行各业传统的运作经营模式产生了巨大的影响。广电网络系统也不例外,在大数据背景下,传统广电网络营销模式正在被大数据解构。文章从明确大数据的概念和特征出发,分析了大数据对广电网络的影响,并提出了在大数据背景下广电网络的发展对策。With the continuous development of the Internet is continuously accumulating technology and its user group number,country ushered in the ＂big data＂ era based on mass data collection,processing and analysis.The arrival of big data era spawned a growing number of ＂Internet ＋＂ phenomenon,and the traditional industries operating business model has had a huge impact.Radio and television network system is no exception,in the big data context,traditional radio and television network marketing model is being deconstructed big data,paper,the concept and features of specific large data,analyzes the impact of big data on radio and television networks,and at the end of paper,in the background of large data Countermeasures radio and television networks.

关 键 词：大数据 广电网络 客户关系管理 

分 类 号：TP311.13[自动化与计算机技术—计算机软件与理论] G229.2[自动化与计算机技术—计算机科学与技术]