企业商业模式研究现状与发展趋势  

Review of the Research Status and Development Trend of Enterprise Business Model

作　　者：徐向艺[1] 兰孝玲[2] 

机构地区：[1]山东大学管理学院,山东济南250100 [2]鲁东大学,山东烟台264025

出　　处：《河南社会科学》2016年第1期67-72,共6页Henan Social Sciences

基　　金：山东省社会科学普及与应用重点项目(2014KPZZ-11)

摘　　要：企业商业模式在20世纪中期被首次提出,随着科技发展尤其是互联网经济的兴起,企业商业模式的研究得到进一步发展。将企业商业模式作为研究对象,通过对已往文献的分析,梳理不同时期商业模式定义和组成要素发展状况,指出不同时期商业模式定义的核心,并以Osterwalder和Pigneur提出的分析框架为例分析商业模式要素之间如何关联发挥作用,从定性和定量两个评估角度对商业模式创新路径进行评述。通过分析以往文献,在未来展望中提出建立商业模式评价方法动力机制,以及基于大数据背景进行商业模式创新等观点。Enterprise business model was first proposed in the mid-20 th century.With the technologicaldevelopment, especially the rise of the internet economy, the study on enterprise business model wasfurther developed.Using the business model as the subject,the paper pointed out the core of businessmodel definition in different times by analyzing the previous literature and figuring out the definition ofdifferent business model and the development of its components in different times.In addition, the papertook Osterwalder and Pigneurs' Analytical Framework as an example to analyze how the components ofbusiness model related with each other and play a role. The paper summarized two assessment angles—qualitative and quantitative to observe the innovative path of business model. By analyzing the previousliterature, the establishment of the dynamic mechanism of business model evaluation method in the futureoutlook and viewpoint of business model innovation view based on the background of big data wereproposed.

关 键 词：企业 商业模式 现状 发展趋势 

分 类 号：F27[经济管理—企业管理]