高校文化软实力提升路径的探索与实践  

Suggestions for Improving the Cultural Soft Power in China's Higher Education

作　　者：卢景辉[1] 杨敏生[1] 

机构地区：[1]广东外语外贸大学,广州510420

出　　处：《广东外语外贸大学学报》2016年第1期133-138,共6页Journal of Guangdong University of Foreign Studies

基　　金：广东省教育科学"十二五"规划项目"广东大学文化软实力建设研究"(2013JKDY012);广东省哲学社科"十二五"规划学科共建项目"文科类大学生创业教育及其实践活动创新模式研究与探索"(GD15XJY06)

摘　　要：高校文化软实力建设对于高校的人才培养、科学研究、社会服务和文化传承创新以及推动国家文化软实力的发展具有重要意义。提升高校文化软实力的根本路径在于:准确定位,把握方向,提升高校文化引导力和凝聚力;完善制度,以人为本,提升高校文化保障力和示范力;打造品牌,突出特色,提升高校文化影响力和竞争力;加强交流,兼容并蓄,提升高校文化传播力和辐射力;传承创新,积极适应,提升高校文化创造力和生命力。To build up cultural soft power is of vital importance to talent training,scientific research,social services,culture inheritance and innovation in Higher Education in China. It can strongly promote the development of the whole country’s cultural soft power. But how to improve cultural soft power in Higher Education in China？ Here are some suggestions：（ 1） to position it accurately,and to move on towards the right direction,thus to enhance the cultural leading and cohesive role in Higher Education in China;（ 2） to establish a sound system and to emphasize people-oriented policy,thus to improve its indemnificatory and exemplary effect;（ 3） to build up brand and to highlight unique features,thus to strengthen its influence and competitiveness;（ 4） to boost communication and to be more inclusive,thus to promote its image and coverage;（ 5） to inherit tradition and to innovate,thus to be adapted to the latest development and to make Higher Education in China more creative and energetic.

关 键 词：高校文化软实力 提升路径 大学精神 传承创新 

分 类 号：G640[文化科学—高等教育学]