媒介变迁与西藏传统文化传播研究——以《格萨尔王传》史诗为例  

A Research of Medium Changes and the Spread of Traditional Tibetan Culture-a case study of the epic King Gesar

作　　者：袁爱中[1] 杨静[1] 

机构地区：[1]西藏民族大学新闻传播学院,陕西咸阳712000

出　　处：《西藏大学学报（社会科学版）》2016年第1期82-88,共7页Journal of Tibet University

基　　金：2011年度国家社会科学基金项目"西藏宗教文化变迁与适应研究"(项目号:11XXW005);2010年度教育部人文社会科学研究规划基金项目"西藏民族文化传播的历史;理论与现实研究"(项目号:10YJAZH112)阶段性成果

摘　　要：媒介变迁与文化发展有着密切的关系。藏族英雄史诗《格萨尔王传》产生于公元前三四百年至公元6世纪,历经苯教文化、佛教文化及社会主义文化三个时期,是西藏传统文化的代表。笔者主要以《格萨尔王传》为例,立足于西藏媒介变迁,从历时态的角度分析口语传播、印刷传播、电子传播、网络传播四个时期西藏媒介的发展历程,分析不同媒介形态下《格萨尔王传》史诗传播的特点,探讨西藏媒介变迁与西藏文化传播的关系,并提出如何应对媒介变迁、文化转型可能存在的问题。Medium changes and cultural development are closely related. The Tibetan epic King Gesar came intobeing in the period from the 3rd century BC to the 6th century AD, and it has experienced three historical peri-ods, namely, the period of Bon religion culture, Buddhist culture and socialist culture. The epic becomes the rep-resentative of traditional Tibetan culture. The author has done a case study of the epic King Gesar standing onthe reality of the medium changes in Tibet, and introduces the four periods in the development course of Tibet＇smedia, and analyzes the characteristics of the media disseminating the epic King Gesar in the four different peri-ods of time. Additionally, the relationship of medium changes and cultural development in Tibet is discussed,and the problems may exist in responding the changes of media and culture are discussed as well.

关 键 词：西藏 媒介变迁 格萨尔 文化传播 

分 类 号：C95[社会学—民族学]