地位焦虑、物质主义与炫耀性消费——中国人物质主义倾向的现状、前因及后果  

Status Anxiety,Materialism and Conspicuous Consumption——Status,Antecedents and Consequences of Chinese Materialism

作　　者：王春晓[1] 朱虹[1] 

机构地区：[1]南京大学商学院,南京210093

出　　处：《北京社会科学》2016年第5期31-40,共10页Social Sciences of Beijing

基　　金：国家自然科学基金项目(71372034)

摘　　要：通过对369份有效样本的层级回归进行实证检验,结果显示:中国人确实存在较高的物质主义倾向,且在人口统计因素上存在差异,其中男性比女性具有更高的物质主义倾向;家庭收入越高,物质主义倾向也越高;不同教育程度和年龄对物质主义倾向的影响不够显著。在中国社会转型背景下,人们的地位焦虑与物质主义倾向显著正相关;物质主义倾向与中国人的炫耀性消费显著正相关;物质主义倾向在地位焦虑与炫耀性消费之间起着中介作用。The study explored the status, antecedents and consequences of Chinese value of materialism. The hypothesis of this research was tested with 369 valid sample data. The results show that, Chinese do have high materialism value, which varies with some demographic factors males higher than females, higher income than lower, neither education nor age is significant. The status anxiety is positively related to materialism value, and materialism with the conspicuous consumption, so the value of materialism plays the mediator role between status anxiety and conspicuous consumption.

关 键 词：地位焦虑 物质主义 炫耀性消费 

分 类 号：F713.55[经济管理—市场营销]