多模态商务英语教学研究  

A Study of Multimodal Genre in Business English Teaching

作　　者：田洋洋[1] 

机构地区：[1]万博科技职业学院,安徽合肥230031

出　　处：《科教文汇》2016年第13期164-166,共3页Journal of Science and Education

基　　金：2014年安徽省质量工程教学项目(2014jyxm657);项目负责人:田洋洋;项目名称:新媒体时代多模态话语分析理论下高职商务英语课程教学改革研究

摘　　要：在新媒体时代背景下,以多模态理论为基础进行商务英语教学,能优化教学效果、提高学生自主学习能力和职业素养。在商务英语多模态教学模式中,教师应有效地选择、设计多模态课堂教学内容及方法,并建立起多模态评价和考核体系。Against the background of new media age, it is beneficial to improve the effect of classroom teaching and to enhance the students＇ autonomous learning abilities and professional quality by applying the theory of multimodal genre in business English teaching. To make the modes more practical, teachers should effectively explore and design appropriate teaching contents and teaching modes, and establish multimodal evaluations as well as assessment systems.

关 键 词：新媒体时代 多模态 商务英语 教学研究 

分 类 号：H319.3[语言文字—英语]