“大众创业,万众创新”视野下“加盟与创业”课程建设探索——以浙江商业职业技术学院为例  

“Public Entrepreneurship, Innovation And Entrepreneurship” From The Perspective Of “Join” Curriculum Construction Exploration——Taking Zhejiang Vocational College Of Commerce As An Example

作　　者：张琼[1] 

机构地区：[1]浙江商业职业技术学院,浙江杭州310053

出　　处：《江苏商论》2016年第4期79-81,共3页Jiangsu Commercial Forum

摘　　要：特许加盟作为最具增长潜力的连锁经营形式吸引了许多创业者,正在成为21世纪的主导商业模式。加盟创业风险相对较低,适合被特许人选择来实现自己的创业梦想和人生价值。李克强总理2014年明确提出要掀起"大众创业"、"草根创业"新浪潮。因此,只有加快进行相应课程建设,优化课程体系,创新课程教学方法,把"加盟与创业"建成一门特色课程、精品课程,才能满足社会对特许经营人才的需求。Franchising as the most growth potential of the chain of business forms has attracted many entrepreneurs, is becoming the dominant business model in twenty-first Century. Venture capital is relatively low, suitable for the franchisee to choose to realize their entrepreneurial dreams and life value. Prime Minister Li Keqiang in 2014 made it clear to set off a new wave of ＂public entrepreneurship, grassroots entrepreneurship. Therefore, only by speeding up the construction of corresponding curriculum, optimizing the course system, teaching method in the course of innovation, the ＂join and pioneering＂, built a featured courses, courses, in order to meet the social demand of franchise talent.

关 键 词：大众创业 高职教育 特许经营 课程建设 

分 类 号：G40[文化科学—教育学原理]