从文化维度理论看中美商务谈判差异  

A Study on the Differences on Sino-U. S. Business Negotiations in Terms of Cultural Dimensions

作　　者：郭宗瑶 

机构地区：[1]天津商业大学外国语学院,天津300134

出　　处：《湖北函授大学学报》2016年第10期158-159,共2页

摘　　要：在经济全球化的推动下,各个国家之间的商务往来变得日益频繁。故如何有效地进行跨文化商务沟通并取得商务谈判的成功是大多数跨国公司关注的中心问题。文章将荷兰的文化大师吉尔特·霍夫斯泰德的五个文化维度作为理论基础,分析了中美文化差异及其对两国商务谈判的影响。经过分析发现,文化差异对两国谈判的诸多方面都有着一定的影响。With the rapid development of economic globalization,international business negotiations are on the dramatic increase. So how to effectively engage intercultural business communication is the main issue concerned by most multinational companies. This paper analyzes Chinese and American cultural differences and the influences brought by these cultural differences under the guidance of five cultural dimensions of Geert Hofstede. After analyzing,it can be concluded that cultural differences have a certain influence on negotiations between these two countries.

关 键 词：文化差异 文化维度 商务谈判 中国 美国 

分 类 号：G642[文化科学—高等教育学]