服务商跟随策略决策及横向服务联盟的演化分析  

Decision about Followed Strategy of Service Providers and Analysis on the Evolution of Horizontal Service Alliance

作　　者：单纯[1] 梁培培[2] 

机构地区：[1]广东技术师范学院会计学院,广东广州510665 [2]华南理工大学工商管理学院,广东广州510640

出　　处：《科技管理研究》2016年第11期240-246,253,共8页Science and Technology Management Research

基　　金：国家自然科学基金项目"基于复杂系统视角的服务型制造信息鲁棒运作机理与度量研究"(71571072);"中小MTO企业订单接受;投放与排程决策及其系统集成研究"(71071059);广东省科技计划项目"面向中小微型企业信息化的移动网络系列共性软件研发"(2013B010401034);"基于软件定义网络的高速网络传输控制关键技术研究"(2014A010103031)

摘　　要：在2个服务商竞争基础上分析附加增值服务对服务商定价以及外包需求的影响,给出服务商跟随策略选择的判据;运用演化博弈论分析服务商横向决策的动态演化过程。研究表明,提供服务的投入产出比在合适的范围才会达到降低对手需求和迫使对方降价的良好效果,且服务商跟随策略的选择与投入产出比值是相关联的;此外,系统演化的均衡结果以及横向服务联盟的缔结进程快慢会受到合作初始意愿、违约惩罚成本以及专用性投资费用的影响。This paper analyzed the impact of additional value-added services on service providers＇ pricing and outsourcing demand under two service providers＇ competing,provided the choice criterion for follower strategy,and focused on the dynamic evolution process of service providers＇ horizontal cooperation decision based on evolutionary game. The results show that input-output function of additional value-added services in the appropriate range can achieve good effect of reducing opponent＇s demand and forcing the other to cut price,which also affects the choice of follower strategy; In addition,the evolutionary stable strategies and the conclusion speed of horizontal service alliance are affected by initial willingness of cooperation,penalty cost of default and specific investments.

关 键 词：服务外包 服务联盟 横向合作 演化博弈 

分 类 号：F274[经济管理—企业管理]