浅析家具品牌终端门店的体验设计  

Study on the Experience Design of the Point of Sale for Furniture Brand Terminal Stores

作　　者：张晨婷[1] 许柏鸣[1] 

机构地区：[1]南京林业大学家具与工业设计学院,南京210037

出　　处：《家具》2016年第3期69-72,共4页Furniture

摘　　要：随着经济技术的发展,消费者对家具品牌终端店面体验提出了更多的要求。本文先从体验经济的兴起讲起,梳理了品牌终端店面体验设计的目的和关键要素,并对其要素作出分析与解读。最后,引入宜家案例,通过分析宜家终端体验的具体做法,总结了其成功要点,给予借鉴。The constant growth of experience economy has brought forward the new request for the point of sale for furniture brand stores to carry on the experience design.The authors discussed the experience design from the aspects of the emergence of experience economy,the design objective of the point of sale for brand stores,and the key elements for furniture brand stores.The keys to success in the experience design of IKEA store were also interpreted as examples to use for reference.

关 键 词：体验设计 家具品牌 终端门店 宜家 

分 类 号：TS664[轻工技术与工程]