洗衣液市场浅析  

Analysis on Liquid Detergent Market

作　　者：缑卫军[1] 

机构地区：[1]河南化工职业学院,河南郑州450042

出　　处：《山西科技》2016年第2期43-46,57,共5页Shanxi Science and Technology

摘　　要：介绍了洗衣液的特点、制备方法与影响因素,通过对国内主要品牌洗衣液市场售价与占有率进行调研,认为价格是影响产品区域扩张的重要因素之一,结合国内外市场现状,指出浓缩化、功能化、生态化以及市场细分将是国内洗衣液今后发展的方向。This paper introduces the characteristics, preparation method and influencing factors of liquid detergent,and through the survey on the market price and market share of main liquid detergent brands in China, holds that the price is one of the most vital factors influencing the regional expansion of the product, and according to the current market situation at home and abroad, points out that concentratedness, functionalization, ecologicalization and market segmentation will be the development direction of the liquid detergent interiorly.

关 键 词：洗衣液 市场占有率 价格因素 

分 类 号：TS973.1[轻工技术与工程]