浅析健身会所吸收会员的营销策略  

Analysis of Marketing Strategies of Fitness Club Enrolling Members

作　　者：武伟东[1] 

机构地区：[1]盐城师范学院体育学院,江苏盐城224002

出　　处：《体育科技文献通报》2016年第7期130-131,共2页Bulletin of Sport Science & Technology

摘　　要：采用文献资料法、调查研究法、理论分析等方法,结合健身会所吸收会员的现状,探析我国健身会所会员的特质,明确指出市场营销的重要性,归纳健身会所吸收会员的营销策略,为推动我国全民健身锻炼和全民健身计划的开展提供参考。This essay adapts literature study,investigation research and theoretical analysis based on the current situation of fitness club enrolling members.It analyzes physical features of fitness club members,clearly points out the importance of marketing management,and summarizes marketing strategies of fitness club enrolling members,which offers reference for development of China's national fitness and implements of Nationwide Body-building Plan.

关 键 词：会员 营销 特质 策略 

分 类 号：G812.4[文化科学—体育学]