高职市场营销专业房地产经纪人业务素质培养研究  

Research of Real Estate Broker Quality Cultivating of Higher Vocational Marketing Specialty

作　　者：杨颖[1] 

机构地区：[1]天津交通职业学院,天津300110

出　　处：《天津职业院校联合学报》2016年第5期35-42,共8页Journal of Tianjin Vocational Institutes

基　　金：天津市职业教育与成人教育学会科研规划项目<市场营销高职教育契合房地产经纪公司员工业务素质培养>研究成果论文

摘　　要：房地产经纪在房地产市场趋于成熟稳定和供过于求时期,作用凸显。市场需求巨大、竞争激烈、标准不清晰。房地产经纪公司借助开发市场渠道、引入互联网技术,布局市场,建立竞争优势。但消费者和行业内部对行业的定位和服务方向存在较大差异,从业者——房地产经纪人忠诚尚未建立,威胁与机遇并存,房地产经纪行业和企业都需要审时度势积极应对。with the real estate markets becoming mature, stable and oversupplied, role of real estate brokers are prominent. Market demand is huge, competition is fierce, and standards are not clear. The real estate brokerage firms establish competitive advantages by developing market channels and introducing Internet technology and planning the layout of the market. But there is a big difference in the industry positioning of consumers and the internal industry and direction of the service industry, and practitioners - real estate broker loyalty has not been established, and threats and opportunities coexist, the real estate brokerage industry and companies are required to actively respond to the situation.

关 键 词：房地产经纪 居间 二手房市场 经纪人 MLS系统 

分 类 号：G715[文化科学—职业技术教育学]