读图视野下东巴文在标志设计中的再生  

Regeneration in Logo Design of the Dongba Character from the View of Reading

作　　者：柳国伟[1] 

机构地区：[1]绍兴职业技术学院,绍兴312000

出　　处：《包装工程》2016年第12期62-66,共5页Packaging Engineering

摘　　要：目的研究东巴文在标志设计中的应用与再生。方法对东巴文语言和图形的双重符号特征进行了分析与探讨,论述了东巴文丰富的表意功能及独具魅力的象形之美,并通过其在标志设计中的应用案例,探讨东巴文在读图时代背景下,呈现出了新的文化内涵和多元化的商业价值,及其作为视觉符号运用在现代标志设计中的传承与创新。结论东巴文质朴而又原始的形象,显示了鲜明的独特性与地域性,在读图时代独树一帜,在设计师的提炼、加工与再创造之后,融合现代设计理念,在现代设计领域不断创新与应用,体现了其作为文字"活化石"的价值与意义,同时现代设计的多元发展,也给了东巴文在现代文明中的传承与发展提供了无限的空间。It aims to study the application and regeneration of Dongba character in logo design.It explores the double symbolic features of Dongba character language and graphic and discusses the aboudant ideographic function and attractive image of Dongba character.By means of the application of Dongba character on the logo design,it emerges the new cultural connotation and the diversification of business value from the view of reading and analyzes its possibility and advantage of applying to graphic design as visual symbols.Dongba character has rustic and original image,which shows the distinct uniqueness and rationality and has great influence on reading pictures era.After extraction,processing and recreation of designers,combined with modern design idea and continuously,it innovates and applies in the field of modern design,which embodies the value and meaning as ＂living fossil＂ of the word.Meanwhile with diversified development of modern design,it can provide unlimited space and wonderful for the inheritance and development of Dongba character in the modern civilization.

关 键 词：读图 东巴文 标志设计 再生 

分 类 号：J524.4[艺术—艺术设计]