“市场营销学”翻转课堂教学设计与效果测评  

Design and Effect Evaluation of Flipped Class Test in Marketing

作　　者：杨雪[1] 张阿曼[1] 

机构地区：[1]徐州工程学院管理学院,江苏徐州221008

出　　处：《乐山师范学院学报》2016年第5期122-126,共5页Journal of Leshan Normal University

基　　金：江苏省现代教育技术研究项目"市场营销学课程翻转课堂教学模式创新研究--基于网络教学平台"(2015-R-41915);徐州工程学院高等教育教学研究项目"翻转课堂教学模式下的案例教学研究与实践"(YGJ1556)

摘　　要：翻转课堂通过"课前自主学习、课中探究学习和课后反思学习"的教学程序实现了对传统课堂教学的革新。为了解翻转课堂的教学效果,采用问卷调查和深度访谈的方法对其在市场营销学中实践应用的效果进行了评价。结果表明:翻转课堂有助于学生自主学习、团队协作、分析解决问题等各项职业能力的培养,但应促进学生对教学方法的适应、加强课程资源建设、优化教学设计、加强教师专业培训等,才能更好地提升翻转课堂的教学效果。The flipped class teaching,which adv ocates the new instruction design of ＂pre-class autonomous learning,while-class inquiry learning and post-class reflective learning＂,achieves innovation for traditional classroom teaching. In order to test the effect of the flipped class on practical application in marketing,questionnaire and in-depth interview are used in the study. The results show that the flipped class can help develop students＇ professional ability including autonomous learning,teamwork,analysis and problem solving. It also should make students adapt to the teaching method,enhance the construction of curriculum resources,optimize teaching design,strengthen teachers＇ professional training to achieve a better effect of the flipped class.

关 键 词：市场营销学 翻转课堂 教学设计 效果测评 

分 类 号：G642[文化科学—高等教育学]