新媒体时代社会化营销策略的创新应用  

Innovative applications of socialized marketing strategies in the era of new media

作　　者：边微[1] 房雪[1] 

机构地区：[1]黑龙江财经学院人文科学系,哈尔滨150025

出　　处：《黑龙江科学》2016年第13期118-119,共2页Heilongjiang Science

基　　金：课题名称:媒体融合背景下新媒体广告策略的创新应用(2016YB15)

摘　　要：在新媒体时代,媒体融合成为广告媒体组合策略的方向标,企业都会组合多种媒介形式和调用多种方式进行传播,社会化营销策略在这种背景下应运而生,企业也在摸索着将其运用于营销之中。在社会化营销策略不断发展的过程中,要借鉴和研究其发展策略,并提出创新之道,才能更好地争取和实现社会化营销策略给企业所带来的经济效益。In the era of new media, media has integrated into direction indicator of advertising media combined strategy, companies will combine multiple forms of media and a variety of ways for communication, socialized marketing strategy emerges as the times require in this context, and companies are trying to apply it to marketing. In the development process of socialized marketing strategies, companies should learn and study its development strategy, propose innovative way so as to achieve economic benefits that socialized marketing strategy brings to the enterprises.

关 键 词：新媒体 社会化营销 融合 

分 类 号：F274[经济管理—企业管理]