新媒体形势下的微信营销研究  

Research on We Chat marketing under the situation of new media

作　　者：房雪[1] 边微[1] 

机构地区：[1]黑龙江财经学院人文科学系,哈尔滨150025

出　　处：《黑龙江科学》2016年第13期124-125,共2页Heilongjiang Science

基　　金：课题名称:媒体融合背景下新媒体广告策略的创新应用(2016YB15)

摘　　要：随着新媒体形势的盛行,微信这一社交软件也逐渐成为一种新的电子商务渠道。微信不同于传统媒体的信息传达模式,而是一对一的信息推送,由用户自行主导信息的接收。广告不再是以发布的形式推出,而是交流的方式被受众接受。在微信平台推出后,对于电子商务又是一场革新,但对于微信的商业营销模式是否会对微信自身产生影响还有待研究。With the prevalence of the new media, WeChat as a social software has gradually become a new e-commerce channel. Unlike information transmission mode of traditional media, WeChat implement one-to-one information transmission with the mode of user-led information reception. Advertising is no longer published in the form of release, but has become the means of communication accepted by the audience. The introduction of WeChat platform is an innovation for e-commerce, however, whether the business marketing mode of WeChat will have impact on itself remains to be studied.

关 键 词：微信营销 公众平台 电商 

分 类 号：F274[经济管理—企业管理]