物联网模式下市场营销的变革  

The Change of Marketing under the Mode of Internet of Things

作　　者：李馨[1] 潘宏斌[2] 邹亚玲[3] 

机构地区：[1]昆明冶金高等专科学校商学院,昆明650033 [2]昆明冶金高等专科学校计算机信息学院,昆明650033 [3]昆明冶金高等专科学校人事处,昆明650033

出　　处：《西昌学院学报（自然科学版）》2016年第2期65-68,共4页Journal of Xichang University(Natural Science Edition)

摘　　要：物联网技术从概念产生到形成产业化,只经历了短短几年,被看作信息领域一次重大的发展和变革机遇,无论是传统行业,还是既有的IT行业,都想在物联网产业形成过程中,完成自身转变,能够分到一杯羹。物联网最大的特点就是能够让物品联入互联网,使物品从生产到销售,都能全程跟踪和监控,使消费者能够方便、快捷的掌握所需物品的相关信息。同样,企业也能够通过大数据分析,快速收集到用户需求,及时推出客户需要的产品,从而让人们能够体验到科学技术所带来的方便与舒适。因此,物联网的发展和壮大是企业未来发展的良好契机,尤其是在企业的营销方面,需要利用物联网思想建立新的市场营销思路,抢占市场先机。Internet of Things experienced only a few years from a concept to a successful technology, which is regarded as a major development and opportunities for change in the field of information. Be it traditional industry or the existing IT industry, all wants to complete transformation in the formation process of Internet of Things to be able to gain a share. The highligh monitoring the entire process ting feature of Internet of Things is able to link objects to the Internet, tracking and of the goods from production to sales, so that consumers can conveniently and quickly grasp related information of the necessary items. Similarly, the enterprise can also rapidly collect users＇ needs through big data analysis, and timely launch the product to meet consumer＇s needs, so that people can experience the convenience and comfort brought by science and technology. Therefore, the development and growth of the Internet of things is a good opportunity for the future development of enterprises. Especially in marketing, enterprise should establish new marketing ideas taking advantage of the Internet of Things thinking to seize market opportunities.

关 键 词：物联网 市场营销 变革 

分 类 号：F274[经济管理—企业管理]