Perceived Influence of Toothpaste Repackaging on Purchase Predisposition of Customers in Owo, Ondo State  

作　　者：Kolade Ajilore Christiana Shade Ade-Johnson 

机构地区：[1]Babcock University, Ogun State, Nigeria [2]AdekunleAjasin University, Ondo State, Nigeria

出　　处：《Journalism and Mass Communication》2016年第5期287-301,共15页新闻与大众传媒（英文版）

摘　　要：Packaging has advanced from being preserver of products to being a visible billboard and a silent salesman for products. This has made the manufacturers to keep repackaging their products especially toothpaste. The paper therefore examines perceived influence of the toothpaste repackaging on the purchase predisposition of the residents of Owo Local Government Area using Mymy, Close Up, Macleans and Pepsodent as case study. Survey design was employed for the study while two hundred copies of questionnaire were administered to two hundred respondents who were selected through purposive sampling. The finding revealed that there is significant influence of change in packaging of tooth paste on the consumers＇ purchase predisposition which may invariably lead to purchase of these brands of tooth paste. The study therefore recommends that manufacturers should introduce changes in elements of tooth paste carefully and gradually in order to study the consumers＇ reaction to such change.

关 键 词：PACKAGING repackaging consumer behaviour view model 

分 类 号：TQ658.41[化学工程—精细化工] TS264[轻工技术与工程—发酵工程]