网络能力、网络位置对企业战略绩效影响实证分析  

Network capability, network empirical analysis on the influence of the enterprise strategic performance

作　　者：卫力[1] 田亚萍[1] 

机构地区：[1]兰州理工大学,甘肃730050

出　　处：《特区经济》2016年第6期151-153,共3页Special Zone Economy

摘　　要：随着科学技术的不断进步和全球一体化程度不断加深,企业在各种复杂的网络关系中竞争发展。网络能力是企业成功管理与其他组织间各种关系的能力,它是企业获取竞争优势的重要源泉,是企业发展中的一种核心的能力。网络位置是可以反映一个企业获取外部资源能力的,并且企业的绩效和竞争优势深受网络位置的形成、结构、治理与演化等行为影响。企业要管理自己所处的企业网络,充分挖掘和使用企业外部成员的知识、资源与能力,优化企业网络关系,才能在复杂而多变的网络竞争环境中获取持续的竞争优势地位。本文通过问卷调查法,综合运用平衡计分卡原理以及网络能力理论和企业战略绩效决定的相关理论,实证分析了企业网络能力、网络位置与其战略绩效之间的关系,验证了网络能力和网络位置对企业战略绩效具有正向作用。Along with the advance of science and technology and the deepening degree of global integration, enterprises develop in all kinds of complicated network. Network capability is an ability of organization that the enterprises successfully manage all kinds of relationships, it is the important source of enterprise competitive advantage, is a kind of core ability in the development of enterprises. Network location can reflect a company＇s ability to access to external resources, and enterprise performance and competitive advantage affected by the formation, structure, governance and evolution of the network location, etc. Enterprises need to manage their own enterprise network, develop the knowledge and the use of external members, resource and ability and optimize the enterprise network relations, so they could compete in the complex and changeful network environment for sustained competitive advantage.In this article,through questionnaire investigation, I using the balanced scorecard principle and network capacity theory and enterprise strategic performance related theory,analyzing the enterprise network capacity,network location and the relationship between the strategic performance, verifying them that are the positive role of enterprise strategic performance.

关 键 词：网络能力 网络位置 企业战略绩效 

分 类 号：F273.1[经济管理—企业管理]