Cultural Values Reflected in American Advertising  

作　　者：胡璐[1] 

机构地区：[1]电子科技大学成都学院文理系

出　　处：《校园英语》2016年第18期199-199,共1页English On Campus

摘　　要：Advertising appeals directly to individuals.Study of crossculture is greatly significant for researchers and advertisers.Therefore,research on advertising becomes an indispensable means to understand values.1.Individualism America is a country with strong concept ofAdvertising appeals directly to individuals.Study of crossculture is greatly significant for researchers and advertisers.Therefore,research on advertising becomes an indispensable means to understand values.

关 键 词：Cultural Values Reflected in American Advertising 

分 类 号：G633.41[文化科学—教育学]