农业生产环节的农机外包服务质量研究——基于SERVQUAL模型的实证分析  

Research on Agricultural Machinery Outsourcing Service Quality of Agricultural Production Links——Empirical Analysis Based on SERVQUAL Model

作　　者：仇一峰 常向阳[1] 

机构地区：[1]南京农业大学经济管理学院,南京210095

出　　处：《湖北农业科学》2016年第11期2948-2954,共7页Hubei Agricultural Sciences

基　　金：国家社会科学基金重大项目(11&ZD046);江苏省高校哲学社会科学研究重点项目(2012ZDIXM019)

摘　　要：通过深度访谈以及文献研究,参照SERVQUAL测评量表分析方法,对湖南省和江苏省5个市(县)的农户进行测评,得到评价模型。以农户对服务的期望值与实际感受的差距,对农机外包服务质量进行评价。结果表明,在农机外包服务过程中,售后维护和价格方面存在很大差距,信息可知方面存在较大差距,有形、可靠、时间和保证因素等方面差距较小。The paper refers to SERVQUAL evaluation scale analysis method through deep interviews and literature research,and obtains evaluation model after evaluation on famers in five cities of Hunan and Jiangsu province. The quality of agricultural machinery outsourcing service is evaluated by the gap between the expectations of farmers and the actual experience of service. The research shows that in the process of agricultural machinery outsourcing service, there is a big gap in terms of sale maintenance and price, a relatively big gap in terms of available information, and a small gap in other aspects.

关 键 词：农业生产环节 农机外包 服务质量 SERVQUAL模型 

分 类 号：S232.4[农业科学—农业机械化工程]