中国桑葚产品种类及消费者认知调查  

The Investigation of the Chinese Mulberries Products's Types and Consumer's Awareness

作　　者：徐平康[1] 张晨曦[1] 孙翔宇[1] 战吉 

机构地区：[1]中国农业大学食品科学与营养工程学院,北京100083

出　　处：《农产品加工》2016年第6期44-51,共8页Farm Products Processing

基　　金：“十二五”国家科技支撑计划项目(2012BAD31B07);中国农业大学2015年本科生科研训练计划项目(URP)

摘　　要：桑葚果实及其加工产品都含有丰富的营养物质和功能成分,拥有良好的开发利用前景。通过调查线上大部分桑葚产品的市场情况、北京大兴和四川攀枝花桑葚产区桑葚及其产品的情况,以及2个地区的消费者对桑葚及其产品的了解度和接受度,以期为我国桑葚产业的发展提供参考。Mulberry and its processed products have rich nutrients and functional ingredients,thus having good prospect of development and utilization. This paper summarizes the markets＇ situation of most mulberries product on line. This paper also investigates the situation of mulberries and its product in Beijing Daxing and Sichuan Panzhihua,and collected the consumer＇s understanding and acceptance of mulberries and its products in these two regions,so as to give some reference to the development of China＇s mulberry industry.

关 键 词：桑葚 消费者认知度 大兴产区和攀枝花产区 线上桑葚产品情况 

分 类 号：TS255.3[轻工技术与工程—农产品加工及贮藏工程]