网络营销课程实践教学的现状、问题与对策研究  

Research on the Current Situation, Problems and Countermeasures of the Practice Teaching of Network Marketing Course

作　　者：陈法杰[1] 崔登峰[1] 薄彩香[1] 

机构地区：[1]石河子大学经济与管理学院,新疆石河子832003

出　　处：《兵团教育学院学报》2016年第4期50-53,71,共5页Journal of Bingtuan Education Institute

基　　金：石河子大学经管学院教改重点项目"基于教研平台的市场营销专业师资培养与教学团队建设机制与模式研究"(JGJG-2012-2);石河子大学人文社科中青年人才培育项目"网络口碑对消费者决策行为影响的实证研究"(RW SK13-Y02);石河子大学高层次人才项目"新疆特色农产品品牌竞争力提升研究"(RCSX201204)

摘　　要：网络营销是"互联网+"与"大数据时代"高等学校市场营销专业的核心课程,开展网络营销实践教学是培养营销管理类人才的重中之重。本文在进行网络营销课程实践教学必要性与可行性分析的基础上,系统分析了网络营销课程实践教学现状与存在的主要问题,提出了提升网络营销课程实践教学质量与效果的对策与建议,优化了网络营销课程实践教学的各个环节,具备较好的指导意义。Network Marketing is the core course in the age of of ＂Internet plus＂ and ＂big data era＂ for marketing majors. It carries out network marketing practice teaching which is the priority among priorities of talent marketing management training. On the basis of analysis of the necessity and feasibility of practical teaching in the course ＂network marketing＂, systematic analysis of the practice of ＂network marketing＂ course teaching presents situation and the existent main questions. WE put forward countermeasures and suggestions for the promotion of＂network marketing＂ course practice teaching＇s quality and effect to optimize the various aspects of the practical teaching in the course.

关 键 词：网络营销 实践教学 对策 

分 类 号：G642.0[文化科学—高等教育学]