试论优秀国产剧的海外市场拓展  

Study on the Overseas Market Development of Excellent Domestic Dramas

作　　者：刘志[1] 马芳菲[1] 

机构地区：[1]莆田学院文化与传播学院,福建莆田351100

出　　处：《韶关学院学报》2016年第5期69-73,共5页Journal of Shaoguan University

基　　金：福建省教育厅A类社会科学研究项目"关于创建‘闽台影视文化产业实验区’的构想"(JA11224S);福建省高校服务海西建设重点项目"‘湄洲岛影视文化产业试验区’的构想和可行性分析"(2008HX011)

摘　　要：电视剧承载着丰富的民族文化内容,日益成为一种流行的传播形态。根据对中国电视剧在海外市场的生存现状、主要问题的梳理和分析,认为中国电视剧要提升对外传播能力,必须从政策扶持、策划制作、营销发行等方面进行系统的规划和运作。TV series, as a cultural commodity, owing to its carrying ideological functions and rich cultural content in intercultural communication, have become a popular form of communication. This article in Chinese TV play overseas survival of the status quo, problems of carding and analysis based on and suggestions to improve Chinese TV external communication capacity, you need to do the planning and operation of system from the policy support, planning and production, marketing, distribution and other aspects.

关 键 词：国产电视剧 海外市场 跨文化传播 全球化叙事 

分 类 号：J99[艺术—电影电视艺术]