数字阅读心理负效应下网络新闻编辑应对探析  

On the Guiding Strategy of Network News Editor under the Backgrounds of the Psychological Negative Ef fect of the Digital Reading

作　　者：刘芳[1] 

机构地区：[1]周口师范学院教育科学学院,河南周口466001

出　　处：《编辑之友》2016年第8期80-83,共4页Editorial Friend

基　　金：河南省哲学社会科学规划课题"双微语境下老子人文思想传播机制研究"(2015BXW010)

摘　　要：数字阅读日益成为新闻信息获取的一种流行趋势,但它也引发了受众数字阅读的心理负效应,这使得网络新闻编辑必须在工作中不断加强对受众的引导:以原创性的内容吸引受众阅读,多平台加工推送吸引不同受众,善于运用营销思维进行新闻导读,善于用人际化互动来吸引和稳固受众群。这样才能减少受众信息需求心理变化可能带来的负面效应,提升新闻传播效果。Digital reading has increasingly become a popular trend of news information acquisition, which also causes the psychological negative effects to the readers. Therefore, it is necessary that network news editors must strengthen the guide of the readers constantly. This paper thinks the network news editors should make original contents to attract the readers, make multi-platform processing push to attract different audiences, use marketing thinking to cope with the guiding news, use interpersonal interaction to attract and stabilize readers. On the basis of the strategies, it can reduce the negative effects caused by the psychological changes of readers＇ information demands, and improve news communication effect.

关 键 词：数字阅读 心理负效应 网络新闻编辑 

分 类 号：G232[文化科学]