旅游小城镇游客旅游凝视研究——以大理市双廊镇为例  

Tourist Stare Study of Travel Small Towns:A Case Study of Shuanglang Town in Dali City

作　　者：夏静[1] 车震宇[1] 

机构地区：[1]昆明理工大学建筑与城市规划学院

出　　处：《华中建筑》2016年第8期114-117,共4页Huazhong Architecture

基　　金：国家自然科学基金资助项目"云南乡村旅游小城镇空间生产与重构研究"(编号:51368023);国家自然科学基金资助项目"云南民族乡村地区旅游小城镇形态演变过程与机制研究"(编号:51168019)

摘　　要：旅游凝视已经成为了当今旅游研究的重要理论方法之一,约翰·厄里认为旅游是一种符号收集的过程,游客的旅游凝视也是一种特定景点的符号生产与消费,而摄影行为是游客旅游凝视的具体表现。文章以大理市双廊镇为例,通过现场问卷调查和网络游客旅游照片的收集,了解游客对旅游小城镇文化符号的认知,初步得出了游客旅游凝视的规律:1游客旅游凝视三阶段核心对象相一致;2游客初步形成的旅游凝视是旅游小城镇的整体形象;3游客旅游凝视对象更偏向于物质性的文化符号;4游客游览中与游览后有新的旅游凝视对象。游客凝视行为的规律对旅游小城镇特色形象构建具有重要参考意义。Tourist stare has become one of the important tourism research theories today. Urry thinks tourism is a process of symbol collection, tourist stare is also a sign of particular interest production and consumption. Photography is specific performance of tourists stare behavior. Taking the Shuanglang town in Dali City as an example, through on-site surveys and tourists photo collection network, we understand the cognitive of cultural symbols when tourists travel towns, and preliminary draw the tourists stare law： （1） Tourists stare three stage coincides core objects; （2） The initial formation of tourist visitors stare is the overall image of the tourist towns： （3） Tourists stare target more biased in favor of cultural symbols materiality; （4） Visitors tour the new tourist stare and after the tour object. Tourist stare behavior regularity has important reference of tourist towns with a special image construction.

关 键 词：旅游凝视 旅游小城镇 摄影行为 文化符号 特色形象 

分 类 号：TU984.18[建筑科学—城市规划与设计]