战略导向对技术创新影响的异质性讨论——竞争程度的调节作用  

The study of different effects of strategy orientation on technology innovation——The moderating effect of competition extent

作　　者：李炎炎[1] 高山行[1] 高宇[1] 

机构地区：[1]西安交通大学管理学院,陕西西安710049

出　　处：《科学学研究》2016年第8期1255-1262,共8页Studies in Science of Science

基　　金：国家自然科学基金资助项目(71172187;71472150);国家社会科学基金重大项目(11&ZD170);中国教育部博士后基金(2014M560797)

摘　　要：探索式创新和利用式创新对于企业获取持续竞争优势具有显著的驱动作用。企业家导向和学习导向作为企业前瞻进取、以及持续学习的战略倾向,通过不同作用机理对上述两种创新产生差异化的影响。因此,为了探究上述差异化作用机制,以及市场竞争强度对上述关系的影响,论文构建了企业战略导向、技术创新、以及市场竞争的情境影响的概念模型并运用404份企业调研数据加以验证。结果显示:相对于学习导向而言,企业家导向对探索式创新的促进作用更强,对利用式创新的促进作用更弱。竞争强度正向调节企业家导向对探索式创新的促进作用,负向调节学习导向对探索式创新的促进作用。论文的理论探讨和实证检验深化了战略导向的研究,拓展了战略导向与技术创新间关系的理论探讨,对于企业在激烈竞争下发展技术创新具有一定的实践指导意义。Exploratory innovation and exploitative innovation are important for firms＇ sustaining of their competitive advantage. Entre- preneurial orientation（EO） and learning orientation（LO） , on the other hand, may facilitate the noted two types of innovation with their pro - activeness, innovativeness, aggressiveness, and the intention towarding continuous study, but in different ways. Therefore, to in- vestigate the different mechanisms and the moderating effect of market competition, this study builds a conceptual model which depicts the relationships between strategy orientation, technology innovation and market competition. Using 404 firm - level survey data, the results show that （ 1 ） compared to LO, EO has a stronger positive effect on exploratory innovation and a weaker positive effect on ex- ploitative innovation. （2） as the market competition goes high, EO leads to high level of exploratory innovation while LO leads to low one. This study contributes to the relationship research of strategy orientation with technology innovation and innovation management practice under the fierce competition.

关 键 词：企业家导向 学习导向 技术创新 竞争强度 

分 类 号：F270[经济管理—企业管理]