论高校网络文化的内容结构与价值导向  

The Construction of Content Structure and Value Orientation in College Network Culture

作　　者：李成恩[1] 张远航[2] 赫铭[1] 牟霖[1] 

机构地区：[1]大连理工大学党委宣传部,辽宁大连116024 [2]大连理工大学党委学生工作部,辽宁大连116024

出　　处：《大连理工大学学报（社会科学版）》2016年第3期1-5,共5页Journal of Dalian University of Technology(Social Sciences)

基　　金：教育部人文社会科学研究专项任务项目(高校思想政治工作):"新形势下高校网络文化建设管理机制研究"(14JDSZ1013)

摘　　要：网络文化是互联网出现后产生的一种新的文化形态,网络和大学校园的结合衍生出一种新的具有信息化特点的文化形态——高校网络文化。从内涵上,高校网络文化特指以互联网信息化数字化媒介为载体,在校园活动中,大学人所共生、共享、传递的网络价值取向、网络生活方式和网络行为方式,其灵魂是大学文化。从结构上,高校网络文化可分为深层的精神层面、中层的制度层面和表层的物质、行为层面。建设高校网络文化,要坚持政治导向、需求导向、生态导向和舆论导向,这对于筑牢高校网络思想文化阵地、满足师生网络文化需要、推进高校网络文化健康有序发展、坚持高校主流舆论引导具有重要而深远的价值与意义。The network culture is a new culture resulting from the emergence of the Internet,and the combination of network and college derives a new informationalized culture type called college network culture.From the connotation,the college network culture,which specially uses the informationalized and digitized internet medium as carrier,is a network value-orientation,internet lifestyle and network behavior that is symbiotic,shared and delivered by the college students,with its spirit being college culture.In terms of structure,the college network culture can be divided into spirit in deep level,institutional in middle level and material-action level through the surface.Reinforcing the college network culture should insist on political,demand,ecological and public opinion orientation,which is of important significance in enhancing the online ideological and cultural position,meeting the network and cultural need of university teachers and students,promoting healthy and orderly development of college network culture,and maintaining the mainstream of public opinion in the university network.

关 键 词：高校网络文化 内涵 内容结构 价值导向 

分 类 号：G641[文化科学—高等教育学]