企业社会责任促进声誉资本形成的实证研究  

An Empirical Study on Corporate Social Responsibilities Promoting Reputation Capital

作　　者：杨春[1] 李箐[2] 

机构地区：[1]沈阳师范大学国际商学院,辽宁沈阳110034 [2]辽宁大学亚澳商学院,辽宁沈阳110036

出　　处：《沈阳师范大学学报（社会科学版）》2016年第4期65-68,共4页Journal of Shenyang Normal University(Social Science Edition)

摘　　要：企业履行社会责任是否会削弱企业在市场中的竞争力一直是一个被广泛讨论的话题。近年来,企业声誉资本理论的兴起为这个问题的讨论带来了一个新的视点。企业履行合伦理经营、环境、公益慈善和经济责任等企业社会责任可以有效提高企业的知名度和美誉度,从而促进企业声誉资本的形成。Whether enterprises fulfill the social responsibility of enterprises will weaken the competitive power in the market has been a widely discussed topic. In recent years, the rise of corporate reputation capital theory has brought a new perspective to the discussion of this problem. Corporations take business ethics, environmental, charity and economic responsibility and so on corporate social responsibility can effectively improve the enterprise visibility and reputation, so as to promote the formation of corporate reputation capital.

关 键 词：社会责任 声誉资本 合伦理经营 知名度 

分 类 号：F275[经济管理—企业管理]