战略联盟中关系控制与联盟类型对联盟绩效的影响研究  

Relational Governance,Alliance Type and Alliance Performance in Chinese Strategic Alliances

作　　者：乐琦[1] 李建媛[1] 蒋峦[1] 

机构地区：[1]华南师范大学经济与管理学院,广州510006

出　　处：《软科学》2016年第8期85-87,96,共4页Soft Science

基　　金：国家社会科学基金项目(13BGL053);广东省自然科学基金项目(2014A030313442);广东省哲学社会科学规划项目(GD14CGL06)

摘　　要：基于中国境内141个企业战略联盟样本,首先验证了在中国情境下战略联盟中关系控制对联盟绩效的积极作用,在此基础上检验了联盟类型对关系控制与联盟绩效关系的调节作用。结果表明:与产权联盟相比,非产权联盟中关系控制对联盟绩效的积极作用更大;与横向联盟和非相关联盟相比,纵向联盟中关系控制对联盟绩效的积极作用更大;与本地联盟相比,跨区联盟中关系控制对联盟绩效的积极作用更大;与短期联盟相比,长期联盟中关系控制对联盟绩效的积极作用更大。Based on a sample of 141 alliances, this paper testifies the positive effect of relational governance on alliance performance.Moreover, it is focus on the moderating role of alliance type on the relationship between relational governance andalliance performance. The empirical results show that, compared with equity-based alliance, relational governance has morepositive effect on alliance performance in non equity-based alliance; compared to horizontal alliance and irrelevant alliance,relational governance has more positive effect on alliance performance in vertical alliance; compared with local alliance, relationalgovernance has more positive effect on alliance performance in cross-region alliance; compared with short-time alliance, relational governance has more positive effect on alliance performance in long-time alliance.

关 键 词：战略联盟 关系控制 联盟类型 联盟绩效 

分 类 号：F276.4[经济管理—企业管理]