供应链安全管理、食品认证和绩效的关系  

The Relationships among Supply Chain Security Management,Food Certification and Performance

作　　者：热比亚.吐尔逊 宋华 于亢亢[3] 

机构地区：[1]新疆财经大学工商管理学院,乌鲁木齐830012 [2]中国人民大学商学院,北京100872 [3]中国人民大学农业与农村发展学院,北京100872

出　　处：《管理科学》2016年第4期59-69,共11页Journal of Management Science

基　　金：国家自然科学基金(71462029;71272155;71302159)~~

摘　　要：食品质量安全问题并不是一个部门或一个单位的责任,涉及到从农田到餐桌所有环节的安全控制,如果其中任何一个环节的食品源发生污染或出现不安全问题,不安全的食品都可能随着大范围流通而扩散。因此,要保障食品质量安全应从整个供应链的角度考虑。大部分农产食品具有信任和经验属性,购买或者消费前无法观测到其质量。高质量(或安全)产品或服务的提供者为了将其产品或服务与其他低质量产品或服务区分开,采用信号战略。识别供应链安全管理的内部供应链安全管理和外部供应链安全管理两个关键维度,从供应链安全管理的视角出发,整合交易成本理论和信号理论,以能力-信号-绩效为理论框架,构建以食品质量安全认证为中介的食品企业的(内部和外部)供应链安全管理与(国内和国际)销售绩效之间的关系模型。为验证假设,选择中国西部地区食品行业企业作为研究对象,从各个地区绿色食品发展中心和乡镇企业局收集2010年至2014年240家食品企业的二手数据,采用多元回归分析的逐步回归预测模型。研究结果表明,内部供应链安全管理对食品企业的国内销售绩效具有直接积极影响,但作为食品质量安全信号的食品质量安全认证和外部供应链安全管理对国内销售绩效没有显著影响;内部供应链安全管理和外部供应链安全管理均对食品企业国际销售绩效具有直接积极影响,也以食品质量安全认证作为完全中介对食品企业国际销售绩效产生间接影响。内部供应链安全管理促进了食品企业的国内销售绩效,但是能实现国际销售绩效的食品企业,不仅需要良好的内部供应链安全管理,更需要形成外部供应链安全能力,并且获得食品认证。由此,从供应链安全管理的投资和建设的视角,为改善中国食品质量安全提供了启示和解决途径。The problem of food quality and safety is not the responsibility of a single department or a unit, but involves in the sup-ply chain security management from the farmland to the dining table.If any food source is polluted or unsafe problems occur, it is likely to lead to a wide spread catastrophic outcome.Therefore, food safety should be considered from the perspective of supply chain security management.Most food products have the experience and credence attributes that the consumers will not observe the quality.In order to distinguish high quality products or services from the lower ones, suppliers tend to adopt the signal strate-gy. This paper identifies two kinds of supply chain security management capabilities：internal supply chain security management and external supply chain security management.From the perspective of supply chain security management, integrated transaction cost theory and signaling theory, and based on the capability-signal-performance framework, the paper established a relational model of direct impact of supply chain security management on food firms′domestic and overseas sales performance and indirect impact by food certification.To test the hypotheses, we selected the food firms in western China, and collected secondary data of 240 food firms through the local Green Food Office and the local Village and Township Enterprises Office from 2010 to 2014. Then we used the method of stepwise regressions model to carry on hypotheses test. The results show that internal supply chain security management has a direct effect on food firms′domestic sales performance, but external supply chain securitymanagement and food quality certification have no relevance to food firms′domestic sales perform-ance;internal and external supply chain security management have direct impacts on food firms′oversea sales performance and indirect impact by food certification. Internal supply chain security management promotes sales in the domestic market, while the overseas performance depends both on int

关 键 词：内部供应链安全管理 外部供应链安全管理 食品认证 国内销售绩效 国际销售绩效 

分 类 号：F274[经济管理—企业管理]