当代中国自媒体的文化呈现与艺术走向  

Presentation and Trend of Contemporary We Media Culture

作　　者：熊涛[1] 张渊[1] 

机构地区：[1]大连工业大学,辽宁大连116034

出　　处：《艺术与设计（理论版）》2016年第7期29-31,共3页Art and Design

基　　金：2015年度辽宁省社科联与高校社科联合作立项课题;项目编号:lslgslhl-037;2014年度辽宁省社会科学规划基金项目;项目编号:l14cxw006

摘　　要：文章试图从中国当代自媒体几个典型案例中,归纳其文化呈现的方式与特质,并总结出整体的文化走向。当代中国自媒体向内聚合成亚文化圈谱,向外延展为跨文化品牌,向上树立起准文化价值,向下搭建起普文化媒介,以网络为核心推动力,以文化为昂扬的价值观,在艺术作品与市场产品的攻守两端,互动成一个独特的当代媒体文化现象,并且以其被大大低估的作用发挥着媒介—市场—文化—生活之间的整合链接作用。This paper aims to sum up the forms and features of We Media and summarize the general trend of We Media through analyzing several representative cases of We Media in contemporary China. Contemporary Chinese We Media develops inside and forms the sub-cultural circle, extends outside and builds cross-cultural brands, establishes cultural values, and builds popular culture media. With the Internet as the core impulse and culture as the main value, contemporary Chinese We Media has become a particular media culture phenomenon. With artistic works and commercial products on both sides, We Media plays an important role in integrating the media, market, culture and life although its role is greatly underestimated.

关 键 词：自媒体 文化 

分 类 号：J0[艺术—艺术理论]