大数据在珠宝企业的应用现状  

Current Status on Application of Large Data in Jewelry Enterprise

作　　者：陈姚朵[1] 

机构地区：[1]中国地质大学资源学院,湖北武汉430074

出　　处：《宝石和宝石学杂志》2016年第4期60-65,共6页Journal of Gems & Gemmology

摘　　要：大数据在各个行业有着广泛的应用,其核心价值在于运用大数据思维触发新的价值增长。目前,我国珠宝行业对大数据的理解和应用相对滞后,主要体现在珠宝市场营销、企业管理和商业模式创新领域,通过相关数据收集、统计和挖掘,获得有价值信息,为决策提供更科学的依据。本文对大数据在珠宝企业的应用实例进行研究后发现,大数据已经引起珠宝企业的高度重视,其应用不仅能提高珠宝企业的决策和管理效率,还能加速商业模式创新,为跨界发展提供技术支持。运用大数据推动珠宝企业快速发展,进而推动珠宝产业升级已经成为珠宝行业未来发展的必然趋势。Large data has wide applications in each industry and its core value is to trigger a new value growth with large data thinking. The understanding and application of large data in jewelry industry is lagging relatively, which embody in the jewelry marketing, business management and business model innovation. The valuable information are accessed and pro-vided for decision making through data collection, statistics and mining. In the paper, the application examples of large data in jewelry enterprises were analyzed. The large data had drawn great attentions of jewelry enterprises. The application of large data can not only improve the efficiency of decision making and management, also can accelerate the business model innovation and provide technical support for crossborder development. It is inevitable trend that the jewelry enterprise using large data rapidly develop in order to promote upgrading of jewelry industry.

关 键 词：大数据 珠宝产业 应用 

分 类 号：TS93[轻工技术与工程]