《网络营销与策划》体验式教学课程改革  

The Reformation of Experiential Teaching in the Course of〈Network Marketing & Planning〉

作　　者：刘芳[1] 

机构地区：[1]硅湖职业技术学院,昆山215332

出　　处：《办公自动化》2016年第17期44-46,58,共4页Office Informatization

摘　　要：通过总结、分析国内外关于体验式教学的研究现状,针对在注册招生模式下学生文化基础薄弱、质量相对偏下的生源特点,探索在《网络营销与策划》课程中开展体验式教学改革的具体实施方案、体验式教学对任课教师的要求,切实提高该课程的教学效果。Through summarizing and analyzing the study on the practice of experiential teaching at home and abroad, the paper states the characteristics of students in the registered enrollment mode and explores the implementation plans and the requirements for teachers in carrying out the practice of experiential teaching in the course of Network Marketing and Planning to achieve good teaching effect.

关 键 词：网络营销与策划 体验式教学 博客营销 

分 类 号：G423.07[文化科学—课程与教学论]