耐用品与其消耗品的跨时期市场竞争策略  

Competition Strategy of the Intertemporal Market about Durable Goods and Consumables

作　　者：张娟[1] 耿弘[1] 卜胜娟[1] 廖毕丰[1] 

机构地区：[1]f南京航空航天大学经济与管理学院,南京211106

出　　处：《北京理工大学学报（社会科学版）》2016年第4期102-108,共7页Journal of Beijing Institute of Technology：Social Sciences Edition

基　　金：国家社会科学基金重点项目(13AZD062);江苏省高校哲学社会科学研究重点项目(2012ZDIXM018)

摘　　要：根据耐用品与其消耗品市场跨时期不一致的特性,分别运用两阶段Stackelberg博弈模型和消费者细分模型对耐用品市场和消耗品市场竞争进行研究。结果表明:跨时期不一致对市场竞争具有显著的影响作用。在耐用品市场,厂商可以运用不兼容策略锁定消费者,造成强者恒强的格局;否则,市场竞争更加激烈。在消耗品市场两期生产中,仅有新消耗品的情况与新消耗品和再制造消耗品共存的情况下,市场竞争的结果不同。在耐用品与其消耗品跨时期市场竞争中,两种模型相结合可以较好地探讨产品市场竞争的格局,是一种研究跨时期产品市场竞争的有效方法。According to inconsistent characteristics of durable goods and consumables market, the two-stage Stackelberg game model and customer segmentation model, respectively, were used to study the durable goods and consumables market. We find that inter-temporal in-consistence has significant influence on market competition. In the durable goods market, the manufacturer can use incompatible strategy to lock consumers, resulting in the pattern of the strong being strong forever. Otherwise, the market competition is more intense. In the consumable market two-stage production, when there are only new manufacturing consumables and the coexistence of new consumables and re-manufacturing consumables, the result of the market competition is different. The research has showed that, in the inter-temporal market competition of durable goods and consumables, the combination of two models can better explore the competition pattern of product market, and is the effective method to study the competition of intertemporal product market.

关 键 词：跨时期 STACKELBERG博弈模型 消费者细分 市场竞争格局 

分 类 号：F273.2[经济管理—企业管理]