旅游非优区测评与开发策略研究——以山东省为例  

Assessment and Development Strategy of Non-Optimal Tourism District——Taking Shandong Province as an Example

作　　者：毛峰[1,2] 

机构地区：[1]中原经济区智慧旅游协同创新中心,河南洛阳471934 [2]洛阳师范学院国土与旅游学院,河南洛阳471934

出　　处：《信阳师范学院学报（自然科学版）》2016年第3期381-385,共5页Journal of Xinyang Normal University(Natural Science Edition)

基　　金：国家社科基金项目(15BJY130);河南省软科学项目(162400410390);洛阳师范学院科研基金项目(2013-PYJJ-010)

摘　　要：旅游非优区不是资源贫乏,就是经济落后、区位不理想,旅游发展条件较差.非优区的旅游开发要充分利用局部优势资源打品牌塑形象,实现差异定位,特色发展.在梳理相关理论研究的基础上,从旅游资源禀赋、区域经济环境、旅游产业要素发展业绩三个层面选取指标构,建了旅游非优区测评体系.通过对山东省17地市进行测评分析,判定了山东省旅游非优区的范围与非优因素,并以滨州市为例探讨了经济欠发达旅游资源非优区的开发策略,即适度开发、滚动开发、产品创新、形象制胜.The non-optimal tourism district is the area where resources are poor,economy is backward,lo-cation is not ideal and tourism development conditions are poor.The tourism development of non-optimal dis-trict should make full use of the local advantage resources to build brand image,realize the differential positio-ning and feature development.On the basis of the relevant theoretical research,the evaluation system of tourism non-optimal district was constructed from three aspects：tourism resources congenital conditions,regional eco-nomic environment and the development performance of tourism industry factors.Through the evaluation of 1 7 cities in Shandong province,delimit the scope of the Shandong provincial tourism non-optimal areas and non-op-timal factors,and then take Binzhou city as an example to explore the underdeveloped and non-optimal resource district’s development strategy that moderate development,rolling development,product innovation and image strategy.

关 键 词：旅游非优区 测评指标体系 开发策略 山东省 

分 类 号：F590.3[经济管理—旅游管理]