中国民族传统体育文化品牌特征  

Characteristics of Chinese National Traditional Sports Culture Brand

作　　者：吴丽珺[1] 

机构地区：[1]河南教育学院体育系,河南郑州450046

出　　处：《河南教育学院学报（自然科学版）》2016年第1期84-87,共4页Journal of Henan Institute of Education(Natural Science Edition)

基　　金：河南省软科学研究项目(142400410710)

摘　　要：打造具有生命力和创造力的中华民族传统体育文化品牌,需要立足于发掘、归纳、提高和升华民族传统体育文化之上,充分认识其品牌的一体多元化、泛道德性、公共性和包容性等特征,整合重建出具有中国特色的民族文化品牌,从而提高民族传统体育文化品牌的社会文化功能,满足民族的文化认同及道德和审美的需要,最终提升中国民族传统体育文化品牌的竞争力.To create the vitality and creativity of the Chinese national traditional sports culture brand, need to be based on induction, explore the rise and development of national traditional sports culture, fully aware of its brand diversity, morality, public and inclusive features, the integration of reconstruction with Chinese characteristic national culture brand, so as to improve the traditional sports culture brand of social and cultural functions, meet the national cultural identity and moral and aesthetic needs, and ultimately enhance the Chinese national traditional sports culture brand competitiveness.

关 键 词：民族传统体育 体育文化品牌 品牌特征 价值意蕴 竞争力 

分 类 号：G852[文化科学—民族体育]