中国企业“走出去”战略的新发展  

New Development of Chinese Enterprises' Going Out Strategy

作　　者：张慧[1] 王国庆[1] 彭璧玉[2] 

机构地区：[1]暨南大学管理学院,广东广州510632 [2]华南师范大学经济与管理学院,广东广州510006

出　　处：《改革与战略》2016年第9期129-132,共4页Reformation & Strategy

基　　金：国家社科基金重大项目:企业国际化经营实践研究--以华为公司为例(项目编号:15@ZH068)

摘　　要：中国企业走出去是政府部门、企业界及学术领域重点关注和广泛探讨的话题。新常态下,国际市场的日益复苏、国内市场的产能过剩及国家"一带一路"等国际战略构想的提出都将推动越来越多的中国企业走出国门。然而,机遇与挑战并存,中国企业走出去应重视"是否走出去"、"如何走出去"及"走出去的结果"三大问题。文章从中国企业走出去的必要性、现状、新的机遇与战略、对策四个方面着重回答了上述问题,为中国企业在新浪潮下更好地走出去提供了重要的参考。Going out of Chinese enterprises becomes the focus of the government, business and academic field. Under the new normal, recovery of the international market, overcapacity in the domestic market and China＇s ＂One Belt One Road＂ will promote more and more Chinese enterprises to go abroad. However, with both opportunities and challenges, Chinese enterprises should pay attention to whether going out, how to going out and the result of going out. This paper mainly discusses the necessity, the current situation, the new opportunity and the strategy of going out and provides an important reference for Chinese enterprises that how to better going out in the new wave.

关 键 词：中国企业 走出去 国际化经营 新机遇 

分 类 号：F270[经济管理—企业管理]