游客体验、消费情感对游客公民行为的影响研究  

The Influence of Tourist Experience and Consumption Emotion on Tourist Citizenship Behavior

作　　者：陈再福[1] 郭伟锋[2] 

机构地区：[1]闽南师范大学商学院,福建漳州363000 [2]华侨大学旅游学院,福建泉州362021

出　　处：《兰州财经大学学报》2016年第4期77-85,共9页Journal of Lanzhou University of Finance and Economics

基　　金：福建省社会科学规划项目(FJ2015B037);福建省教育厅社会科学研究项目(JA13200S)

摘　　要：基于体验理论,探讨旅游体验、消费情感与游客公民行为之间的关系,构建关系模型,并利用旅行社团队游客调研数据进行实证研究,结果表明:游客的审美体验、教育体验和娱乐体验对感知价值、消费情感存在显著影响;游客感知价值和消费情感对游客的口碑推荐、帮助他人、信息反馈存在显著影响;而游客的逃避体验与感知价值、消费情感的关系没有被验证。这些研究结论为旅游管理实践提供了重要启示。Based on the theory of experience, the paper constructe the model among tourist experience, consumption emotion and tourist citizenship behavior. Based on surveying data of tourists travel agency team,the results showed that the tourist aesthetic experience,education experience and entertainment experience have direct positive impact on tourist perceived va lue ,consumption emotion. Tourist perceived value, consumption emotion, have direct positive impact on tourist citizenship behavior included word of mouth , helping others, information feedback. And the relationship between tourist escape experience and perceived value, consumption emotions not be verified. The research conclusions have important implications for tourism management practice.

关 键 词：游客体验 感知价值 消费情感 游客公民行为 

分 类 号：F713.5[经济管理—市场营销] F592[经济管理—产业经济]