面向数字化产品展示的信息架构优化策略研究  

Information Construction Optimization Strategy Based on Digital Product Exhibition

作　　者：巫滨[1,2] 曹卫群[1] 

机构地区：[1]北京林业大学,北京100083 [2]河南科技大学,洛阳471003

出　　处：《包装工程》2016年第18期129-133,共5页Packaging Engineering

基　　金：洛阳市科技发展计划项目(1401064A);河南省科学技术厅软科学研究项目(142400410036)

摘　　要：目的针对数字化产品展示应用情境,探讨了产品信息架构设计策略。方法基于用户体验的理论,从用户认知和产品信息组织两个对应的视角展开研究。从用户认知的角度,通过调查法归纳出了产品的各项属性信息的受关注程度,并建立权重模型。从数字化展示的角度,分析了不同类别的产品信息在虚拟互动情境中的传达效应,总结出以视觉属性、社交属性等为核心的用户体验设计策略。探讨了产品信息优化组织的方法,通过视觉设计和交互设计体现出以人为本的虚拟展示设计理念。结论在数字化产品展示情境下,用户的体验是以信息认知为核心的,产品信息的架构设计应基于用户认知心理模型构建,对视觉设计和交互设计的具体策略也进行了深入探讨。It analyzes the strategy of product information construction design, according to the digital exhibition environment. Based on the theory of user experience, both the user cognition and construction of product information are studied. From the point of view of the user＇s cognition, the degree of attention of the property information of the product is summarized through the survey method, and the weight model is established. From the point of view of digital display, the communication effect of different categories of product information in the virtual interactive environment is analyzed, and the user experience design strategy based on visual attributes and social attributes is summarized. Based on it, the methods of product information optimization organization are deeply discussed finally based on the actual case, through the visual design and interaction design reflecting the people-oriented virtual display design concept. In the digital product display context, user experience is taking the cognitive information as the core, product information architecture design should construct based on the user cognitive psychological model, the specific strategies of visual design and interaction design are also discussed.

关 键 词：数字化展示 信息架构 信息重组 

分 类 号：TB472[一般工业技术—工业设计]