江西省农民合作联社构建统一农产品品牌的影响因素  

Factors to Influence Unity Agricultural Products' Brand Establishment of Farmer Cooperative Associations in Jiangxi

作　　者：雷显凯 刘小红[1] 康小兰[2] 刘滨[2] 

机构地区：[1]江西农业大学经济管理学院,江西南昌330045 [2]江西农业大学"三农问题"研究中心,江西南昌330045

出　　处：《贵州农业科学》2016年第8期162-165,170,共5页Guizhou Agricultural Sciences

基　　金：国家社会科学基金项目"农民专业合作社联社行为与合联机制研究"(13CJL054)

摘　　要：为江西省农民合作联社发展的政策制定提供参考,利用对江西省合作社和合作联社的问卷调查数据构建二元Logit模型,分析农民合作联社构建统一农产品品牌的影响因素。结果表明:合作联社负责人的决策影响力越大、单个合作社的农产品销售渠道越好、单个合作社拥有统一的农产品品牌和合作联社的主要功能越集中于产品销售,则合作联社拥有统一农产品品牌的概率越大。负责人的年龄越大、单个合作社的性质越偏离销售及合作联社没有网站,则合作联社拥有统一农产品品牌的概率越小。负责人的文化程度、单个合作社是否符合农产品生产质量标准和有无农产品质量安全追溯制度,以及合作联社有无加工企业对合作联社是否有统一农产品品牌没有显著影响。The factors to influence unity agricultural products＇ brand establishment of farmer cooperative associations are analyzed by the binary Logit model established from the questionnaire data of cooperatives and cooperative associations in Jiangxi to provide a reference for policy-making of farmer cooperative associations＇ development in Jiangxi.Results：The decision force of cooperative associations＇ responsible person,agricultural products＇ distribution channel of single cooperative,the unity agricultural products＇ brand possessed by single cooperative and main product distribution function and website construction of cooperative associations have the positive effect on the probability of unity agricultural products＇ brand possessed by cooperative associations.The age of cooperative associations＇ responsible person and deviating distribution degree of single cooperative have the negative effect on the probability of unity agricultural products＇ brand possessed by cooperative associations.The education degree of cooperative associations＇ responsible person,the agricultural products＇ production quality standard and quality safety trace-ability system of single cooperative and processing enterprises of cooperative associations have no significant influence on unity agricultural products＇ brand possessed by cooperative associations.

关 键 词：农民合作联社 统一农产品品牌 影响因素 江西 

分 类 号：S-9[农业科学] F276.2[经济管理—企业管理]