浙江农林大学的旅游管理专业特色研究  

Characteristic Research on Tourism Management Major at Zhejiang Agriculture and Forestry University

作　　者：高焕沙 薛群慧[1] 

机构地区：[1]浙江农林大学旅游与健康学院,浙江临安311300

出　　处：《教育与教学研究》2016年第9期76-83,共8页Education and Teaching Research

基　　金：浙江省教育厅项目"基于微课程的旅游心理学建设研究"(编号:kg2013209);浙江农林大学项目"基于浙江农林大学的旅游管理专业特色研究"

摘　　要：随着乡村旅游、生态旅游的快速发展,农林类院校如何开展旅游管理专业特色建设成为人们思考和关注的问题。以浙江农林大学为例,认真总结旅游管理专业特色建设的成功经验和有待完善之处,探讨研究农林类院校旅游管理专业发展的有利条件,并通过对375名相关师生实证调查,获取了一手数据,在整理分析相关资料的基础上,论述了农林类高等院校旅游管理专业特色发展的现状和对未来发展的相关建议。为农林类高等院校的旅游管理专业特色建设提供参考与借鉴。With the vigorous development of rural and eco-tourism, how to characteristically construct the agriculture tourism management major at forestry colleges has become a question worth thinking about. This paper carefully sunmaarizes the areas for improvements in the characteristic construction of tourism management, which based on the case study of Zhejiang Agriculture and Forestry University,discusses the advantages of studying the development of tourism management at agriculture and forestry colleges by conducting empirical investigation by sending 375 questionnaire,and gets the first hand data. Based on the relative data analysis, the paper suggests the direction of future development of tourism management as a characteristic major at agriculture and forestry colleges, which can be used as references for providing corresponding theory of discipline construction.

关 键 词：农林院校 旅游管理专业 特色研究 专业建设 

分 类 号：F590-4[经济管理—旅游管理]