天津中小企业出口贸易的SWOT分析  

SWOT analysis on export trade for Tianjin SME

作　　者：梁宇航[1] 

机构地区：[1]广西大学商学院,广西南宁530004

出　　处：《大众科技》2016年第7期143-145,共3页Popular Science & Technology

摘　　要：天津是我国北方最大的港口城市以及环渤海经济圈的中心地带,在其经济飞速发展的同时,对外贸易也在飞快的发展。文章运用了SWOT分析法分析了天津市中小企业现如今所面临的优势、劣势、机遇和威胁,绘制出了SWOT的矩阵图,有利于中小企业在出口贸易时采取相应的战略。Tianjin is the largest port city in north China and the Bohai economic circle in the center, while its rapid economic development, foreign trade is also developing fast. This paper uses the SWOT analysis method, the advantages of small and medium enterprises in Tianjin is now facing, weaknesses, opportunities and threats, to map out a SWOT matrix, help SMEs adopt appropriate strategies in the export trade.

关 键 词：SWOT分析 中小企业 出口贸易 

分 类 号：F271[经济管理—企业管理] F740[经济管理—国民经济]