高职院校网络营销信息化人才培养研究  

Research on Talents Training of Network-Marketing Information in Higher Vocational Colleges

作　　者：王知强[1] 张广秋[1] 

机构地区：[1]黑龙江职业学院,黑龙江哈尔滨150080

出　　处：《黑龙江高教研究》2016年第9期131-134,共4页Heilongjiang Researches on Higher Education

基　　金：黑龙江省教育科学"十二五"规划2015年度重点课题"‘互联网+’背景下基于信息化建设的网络营销人才信息主体素质模型研究与实践"(编号:ZJB1215044)研究成果;黑龙江省经济社会发展重点研究课题"中国(黑龙江)冰雪产业景气指数研究"(编号:15070)成果

摘　　要：针对高职院校网络营销人才培养现状分析,结合网络营销信息化人才培养的特点,面向如何提高学生实践操作技能,运用成果导向与行动学习的教育理念,进行基于课证融合的网络营销实践教学研究。根据提出的课证融合方案,构建网络实践教学体系,搭建网络营销教学平台结构,强化学生的网络营销技能,提升学生的信息化程度与核心竞争力。After full analysis of the talents training situation of network-marking information in higher vocational colleges,relative research on practical teaching method of network-marketing is conducted based on course-certificate integration.Some advanced teaching ideas are employed including outcome-based and action learning,combined with the features of network-marketing information teaching.Its purpose is to improve students’ practical skills.As the result of the course-certificate scheme,a network practical teaching system and a network-marketing platform are built,students can improve network-marketing skills by using them.And furthermore,it can enhance students’ level of information and core competencies.

关 键 词：“互联网+” 成果导向 行动学习 课证融合 网络营销 

分 类 号：G710[文化科学—职业技术教育学]