从晋商大院探寻晋商的治商之道  

To Explore the Business Management from Jin Merchant Compound

作　　者：霍慧玲[1] 尹通[2] 

机构地区：[1]山西广播电视大学,山西太原030027 [2]南京理工大学,江苏南京210094

出　　处：《山西广播电视大学学报》2016年第4期101-104,共4页Journal of Shanxi Radio & TV University

摘　　要：晋商大院是晋商曾经辉煌的体现,独具匠心的建筑凝聚着山西商人的经商理念,遍布全国各地的关帝庙标志着晋商诚信经商的精神,大院内悬挂的匾额彰显着晋商的执业道德。我们透过这些看得见、摸得着的砖瓦牌匾,不仅仅是为了感受祖先曾经的富有,更多的是探寻今天的腾飞之路,托举出新时代的新晋商。Jin Merchant compound reflects their splendor,originality of the architecture embodies Shanxi Merchant's business philosophy. Guandi Temples all over our country are the mark of the spirit of Jin Merchant's integrity in business. The plaques hanging in the courtyard demonstrates the auditing morality of Jin Merchants. Through these visible and touchable tiles and plaques,we not only feel the rich ancestors had before,but also explore the road to success,and lift out the new Jin Merchant of the new era.

关 键 词：晋商大院 治商之道 经商理念 诚信经商 执业道德 

分 类 号：G728[文化科学—成人教育学]