基于AHP的黄冈市红色旅游资源的模糊综合评价  

Fuzzy Comprehensive Evaluation of Red Tourism Resources in Huanggang Based on AHP

作　　者：李龙星[1] 邵晓锋[1] 

机构地区：[1]黄冈职业技术学院,湖北黄冈438002

出　　处：《武汉商学院学报》2016年第4期23-26,共4页Journal of Wuhan Business University

基　　金：黄冈职业技术学院科研课题<黄冈市红色旅游目的地综合评价研究>(项目编号:2012C2012108)

摘　　要：本文结合黄冈市实际情况建立了黄冈市红色旅游资源综合评价指标体系,运用层次分析法和菲尔德法算出了各指标的权重,建立了多层模糊综合评价模型,用该模型对黄冈市六个红色旅游目的地旅游资源进行了模糊综合评价和结果分析,最后结合综合评价结果和实地调研、访谈对提高黄冈市红色旅游资源的综合评价值提出了相应的对策建议。A comprehensive index system is constructed based on the realities of Huanggang city to evaluate the red tourism resources of the city. Analytical hierarchical process and Delphi method are applied to determine the weight of each index for a multi-level fuzzy comprehensive evaluation model. This model is used to evaluate the tourism resources of the six red tourist spots. The results are analyzed and some suggestions and countermeasures are offered based on results from field research and interview.

关 键 词：黄冈市 红色旅游目的地 旅游资源 层次分析法 模糊综合评价 

分 类 号：F270[经济管理—企业管理] F713.55[经济管理—国民经济]