资源短缺情境下创业拼凑与新产品开发绩效的关系  

Resource Constraints,Entrepreneurial Bricolage and New Product Development

作　　者：赵兴庐[1] 张建琦[2] 

机构地区：[1]广东金融学院工商管理系,广东广州510521 [2]中山大学岭南学院经济管理系,广东广州510275

出　　处：《湖北经济学院学报》2016年第5期80-87,共8页Journal of Hubei University of Economics

基　　金：国家自然科学基金资助项目(71572204);广东省普通高校青年创新人才类资助项目(2015WQNCX104)

摘　　要：以创业拼凑为视角,讨论企业在资源窘迫环境下开发新产品的过程和结果。对336家企业进行调查发现:(1)财务资源、时间资源和人力资源短缺会引起创业拼凑行为,即整合、改造和重组手边资源形成"凑合"的问题解决方案;(2)创业拼凑与新产品开发效率正相关,表明拼凑可以降低成本,提高资源使用效率,加速产品开发任务;(3)创业拼凑与新产品开发质量呈倒U型关系,这指明适当拼凑可以创造资源间正向协同,提升产品新颖性,但过度拼凑会导致产品质量迅速下降。上述结果为理解资源短缺情境下企业的创新行为提供了新的理论视角和经验证据。With the perspective of bricolage, this essay investigates the process and consequence of new product develop- ment （NPD） in resource constraint situations. Analysis based on 336 firm questionnaires show that： （1） when financial, time and human resource were in lack, the focal firm engage in more bricolage activities, that is, to integrate, modify and recom- bine resources at hands to forge any make-do ends; （2） bricolage is positively to NPD efficiency, which means bricolage could reduce the cost of resource usage and accomplish the NPD tasks on time; （3） the relation between bricolage and NPD effec- tiveness is inverted U shape, which means bricolage could detect more synergies among resource and enhance new product innovativeness, but the value of new product decrease dramatically when the firm employ bricolage abundantly.

关 键 词：新产品开发 资源短缺 创业拼凑 

分 类 号：F270[经济管理—企业管理]