基于社会网络视角的企业社会责任行为相似性研究  

Similar Behavior of Corporate Social Responsibility Performance in the Social Network

作　　者：刘计含[1] 王建琼[1] 

机构地区：[1]西南交通大学经济管理学院,四川成都610031

出　　处：《中国管理科学》2016年第9期115-123,共9页Chinese Journal of Management Science

基　　金：国家社会科学基金资助项目(11XGL001)

摘　　要：本文利用国泰安数据库和锐思数据库中2010年-2012年的我国上市公司管理层数据、公司财务数据,以及润灵环球责任评级2010年-2012年我国A股上市公司的企业社会责任评级数据,从社会网络的角度出发,探索我国上市公司社会责任履行行为的相似性。研究结果发现,公司之间存在的社会网络会造成企业社会责任履行行为具有一定的相似性。当企业越是处于核心地位,越是容易传播信息,控制能力越强的时候,该公司同与之相关联的公司在社会责任履行行为方面越是具有相似性。这一结论为改善我国企业社会责任履行现状提供了一个全新的思考方向。China is a typical country where social network is such an important role that its function should hot be ignored.Recent years,a few companies in China vaguely have some similar characteristics in the social responsibility performance.In this paper the similar behavior of corporate social responsibility（CSR）performance in the social network is explored by using the data from China＇s listed companies.The data about the management and finance is collected from CSMAR database and RESSET database,and the CSR performance＇s score is from RKS Rating.Degree Centrality,Betweenness Centrality and Closeness Centrality are used to reflect the social network centrality,and the size of the company and the Sustainable Growth Rate is made to be the Control Variables.It is found that,companies with social network ties will have the similar behavior of CSR performance.If the company is in a core position,or it can spread information much easier,or it has stronger controlling force than others in the social network,other companies which are associated with it will have more similarities of CSR performance.Compared to the core position of a company in the social network,it has a far more far-reaching impact on the communication ability and the control ability of the information.Therefore,using the core company is suggested to drive other companies which have ties with it.This conclusion will help us to improve the corporate social responsibility performance in China.

关 键 词：社会网络 企业社会责任 行为相似性 

分 类 号：F275.5[经济管理—企业管理]